At Forté, we’ve seen our senior living clients benefit from direct mail consistently throughout the years. Although the direct mail industry has more competition ever with email and online advertising, studies – and first-hand experience – have shown us that audiences over a certain age continue to read and respond to direct mail. We know what incentives draw the best response, what balance of frequency and reach is needed, and how to target your most-qualified audience. Leave it to Forté to develop the strategy, the message and visuals that will fill events and ultimately, residences.
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