The PR Pro+ Package includes all components in the PR Pro Package and alerts your internal leads database and/or purchased mailing lists of your successful coverage, encouraging them to learn more via a curiosity-invoking “did you hear the news” message. A postcard delivers the news to prospects’ mailboxes and invites them to view a video at youraddress.com/bignews for instance. The package also includes online posting of the coverage directly by Forté or provision of content to your web team to post.
- Media consumers (TV news, radio news, newspaper, magazines, online news)
- Contacts/Leads (existing contacts, leads, medical community)
Forté carries out the components of the PR Pro Package, then develops, produces and mails a direct mail piece touting your coverage. The piece is mailed to a) the client’s in-house leads database and/or b) a list of prospects developed by Forté. The piece directs recipients to a url with the news – Forté will develop a “landing page” or provide content to the client’s web developers so the recipient can easily view the coverage online.