PR: Presbyterian Communities & Services Butterfly Release

When Forté client, Presbyterian Communities & Services told us about their upcoming Butterfly Release, our “PR radar” instantly went off. Since 1999, we’ve secured news coverage for senior living clients and we know a good story when we hear one.

Our experienced PR team, led by veteran on-air reporter Amy Jones, got to work drafting the press release, then determinedly contacting all appropriate media personnel. Leveraging our exclusive database of media contacts and crafting the right angle for the story, we were able to obtain coverage for Presbyterian Communities & Services on all four major local Dallas-Fort Worth news affiliates (CBS, NBC, FOX and ABC).

The results were outstanding, but not uncommon for Forté clients. Thousands upon thousands of viewers were focused on Presbyterian Communities & Services during the news pieces. Residents’ family members, potential employees, prospects and their adult children all developed a highly favorable impression from unbiased, official sources.

Imagine the top-of-mind awareness and positive impressions that develop when news coverage – on television, radio, newspaper and online – is frequent over an extended period of time. When combined with your other marketing components (direct mail, online, collateral and more), PR strengthens your key messages, leading to more calls, more email and more move-ins.