PR Starter Package

Our classic PR Starter Package has generated substantial media coverage for senior living clients of all sizes, for an endless variety of newsworthy topics, in markets across the country since 1999. This popular package has been used by clients to successfully announce blue-sky projects to the industry, build local awareness of new communities, generate viable leads, promote events, and much more.

The PR Starter Package leverages the effectiveness of third-party validation to communicate a message to large audiences via news outlets. As part of a broader marketing program, PR plays an invaluable role in broadcasting your message, while maintaining a sense of unbiased promotion.


  • Media consumers (TV news, radio news, newspaper, magazines, online news)


Forté engages the client in a research process we refer to as “story mining.” This collaborative effort yields a variety of topics for promotion via PR, each with a varying level of newsworthiness. Forté advises the client which topics are most relevant to the audience, most effective in achieving the desired outcome, and which subject matter the media is most likely to be receptive to and therefore deliver to the public via news coverage.