Our Work – Marketing

Senior Living Marketing

Senior Living marketing is unique. Your audience is likely to be split into two distinct demographics: prospects and their adult children. In every step you take, your creative must be thoughtfully developed with both audiences in mind. Certain color combinations appeal to adult children, but are indistinguishable to the aged eyes of an 85-year-old. The industry’s language is constantly evolving, presenting a considerable risk of offending your prospects with out-of-date terminology. Even the smallest issues – like using fonts with or without serifs – must be carefully considered.

It can take years to get it right. Fortunately, we’ve been doing it for almost 20. We know what works best according to extensive research. We know what works best according to this week’s trends. Most importantly, we know what works best based on results we’ve seen first-hand, time and time again. Forté develops compelling creative that will get your prospects’ – both sets – attention, engage them, deliver your message and generate an action.

Please click on the thumbnail images below for more details on each category. To learn more, please contact Trapper Collova, SVP-Brand & Marketing at 214-890-7912 x40 or email tcollova@fortegroupinc.com.

 

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WEB DESIGN & DEVELOPMENT

 

IDENTITY

 

DIRECT MAIL

 

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PRINT ADVERTISING INTERNAL COMMUNICATIONS COLLATERAL

 

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