Perhaps your community has a social media platform like Facebook or Twitter, but it’s not updated often. Or maybe you have not established a presence for your senior living community on social media yet. Well, it is a new year and time for new changes!
Social media is becoming a huge factor in the selection process for adults who are trying to choose the optimal senior living community for themselves or for a loved one. It is also a great tool for residents and their family members to stay up-to-date on what is going on in the community.
I’m sure you have heard of the phrase “social butterfly,” usually used to describe someone that is active socially. Once you establish a social media page it is important to have someone actively keeping the content – posts, tweet, news, events and pictures – updated. Below are some helpful tips and pointers to assist you with becoming a social butterfly on your social media accounts.
You may be asking yourself, “How do I come up with topics to post?” as you stare blankly at your computer screen. It helps to look at your community’s calendar for inspiration. You could post about upcoming events, a resident’s achievement, or give shout-outs to residents with birthdays or anniversaries. You can also let people know about support groups or special speaking engagements, make significant business announcements, welcome new staff members and new residents or talk about how much fun the last community event was.
Now that we’ve addressed topic ideas for posts, let’s touch on the importance of maintaining consistency in your posts. Social media platforms that are not updated consistently look neglected and unengaging. A good word to describe it might be stale.
I have found that making a monthly schedule works best. First you have to determine how many times a week you want to post on each medium. For Facebook, I tend to favor posting three intriguing posts per week. For Twitter, I like posting once or twice a day depending on how much content I have to share. In my schedule, I determine a topic to talk about for each day or time that I share content. For example, let’s say I post on Facebook every Monday, Wednesday and Friday. My schedule might look something like this:
- January 13: New Residents Social event reminder
- January 15: John and Edith’s 60th wedding anniversary announcement
- January 17: Post pictures from New Residents Social
- January 20: Bill’s new book comes out. Congratulate Bill Thompson on his new book and provide a link to it on Amazon
- January 22: Share link to story about active aging and Lucy Smith that ran in the local newspaper
- January 24: Remind everyone about the new water aerobics class that starts next week
You’ve got the idea. Usually I’ll devote about 30 minutes to brainstorming for the entire month’s schedule by referencing calendars and other materials for ideas. Of course, great things to post about come up and you can most definitely post outside of your regular schedule! If it helps, you can even set a reminder on your calendar to help keep you on top of getting your posts done.
By knowing what is going on in your community, creatively brainstorming and maintaining consistency in your communications, you can become quite the social butterfly on your community’s social media accounts!