When Carnival Corporation & plc set the goal of attracting more first-time “cruisers,” they turned to Forté for its expertise in the over-55 segment. They knew the challenge required a firm with in-depth segment knowledge and experience, along with multifaceted capabilities ranging from brand advocacy to extensive PR experience, innovative digital programs and more.
We’re proud to be working with Carnival Corporation, a global cruise company and one of the largest vacation companies in the world. Their portfolio consists of leading cruise brands including Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn in North America; P&O Cruises and Cunard in the United Kingdom; AIDA Cruises in Germany; Costa Cruises in Southern Europe; Iberocruceros in Spain; and P&O Cruises in Australia.
With a fleet of 100 ships, approximately 200,000 guests and 77,000 shipboard employees, there are more than 277,000 people sailing aboard the Carnival fleet at any given time.