Forté Blog

Standing Out from the Crowd

blogpic_grantAs the senior living housing and care industry continues to grow both in the sheer number of communities, as well as the number of companies that build, own, operate, supply and consult, one of the major challenges that...
Read more

Changing the Conversation

amy_jonesIt’s something no senior living community ever wants to see in print–a headline telling seniors NOT to live in the state where the community is located. That’s just what happened in an article I recently read on the Newsweek...

Read more

The Silver Thread of Branding

blogpic_billIt’s widely accepted that storytelling is the oldest form of communication, vastly predating even crude writing in human history. Oral stories were how early families and tribes communicated among themselves about what mattered most; where to find food, water,...
Read more

Engaging for a Better Retirement

blogpic_grantRecently, there has been a slew of new articles exploring the idea that age is just a state of mind. The New York Times Magazine, Huffington Post, and the UK Daily Mail, just to name a few outlets, have...
Read more