Forté Blog

Get Ready to Rumble!

blogpic_billWhen I first got into the senior marketing arena in 2007, I was immediately struck by how low-key the industry was in terms of both marketing and sales. There was a singular calmness and largely non-competitive approach. Local...
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Five Tactics to Out-Market New Competitors

blogpic_trapperAs baby boomers begin aging into independent living territory and their collective assisted living needs promise limitless potential in decades to come, senior living communities of all variety might seem poised to enter the Promised Land of infinite leads...
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Your Future Self Will Thank You

leadpic_susanYou hear all the time from medical associations and research teams that exercising your brain daily will benefit your physical and mental health exponentially in the long run. These exercises can include puzzles, games, reading, playing an instrument and...
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Medium Wars: Cable vs. Broadcast TV

blogpic_trapperSince its inception, few mediums have rivaled television’s ability to communicate an advertising message to the masses. The king of mediums combines an unrivaled reach with the unique ability to communicate true emotion, all in easy-to-embrace 30-second segments. Television...
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