Recent Posts by Trapper Collova

How Will Facebook’s New Policy Hurt You?

blogpic_trapperSenior living communities, like thousands of other businesses that market via Facebook, have faced a rude awakening recently. Earlier this year, Facebook announced a change in policy, effectively eliminating the reach of unpaid status updates that are deemed as...
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What does “Social Accountability” really mean?

This Guest Point of View is courtesy of Joe Anderson, President, ABHOW Foundation; President, Seniority, Inc.; Chairman, SQLC Charitable Foundation. Mr. Anderson is a nationally-recognized leader in senior living marketing, with over 40 years of experience in advertising, marketing and public relations. He is frequently featured as a...
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Is Facebook Worth Liking?

blogpic_trapperSix weeks ago, Forté began a modest campaign to increase the Facebook audience and exposure for a client of ours. The client opened in November of last year and their Facebook page accumulated a respectable 50 “likes” within...
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The Four B’s Bow Out

This Guest Point of View is courtesy of Joe Anderson, President, ABHOW Foundation; President, Seniority, Inc.; Chairman, SQLC Charitable Foundation. Mr. Anderson is a nationally-recognized leader in senior living marketing, with over 40 years of experience in advertising, marketing and public relations. He is frequently featured as a...
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