Recent Posts by Lauren Witt

Geometry of PR: Finding Multiple Angles

blogpic_laurenRecently I was assigned the task of sharing a story about a new interior design concept for senior living communities. Naturally I searched for publications with a focus on interior design, as well as publications that were primarily senior...
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Tailor-Made Communities

blogpic_laurenImagine you have been given the task of building a residential community for teenagers. You are assigned the task of determining what the top three amenities will be and what fitness program will be offered on a weekly basis....
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Crafting a Successful Media List

blogpic_laurenCrafting a useful media list takes creative skills as well as a logical thinking approach. When I create a new media list for a senior living community the first thing I do is check with the community’s staff members...
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Imagining a Bright Future

blogpic_laurenInstitutional housing, where seniors live in small spaces offset from vacant hallways with drab and outdated decorations on the walls is definitely becoming a thing of the past. Senior living communities are transitioning from the old model of care,...
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