You should have THE book on brand. No, I’m not talking about a compilation of high-toned brand theory, served up from some lofty literary perch. I mean the book on your desk—and the desk of others in your company—that...Read more
About: Bill Pemberton
Recent Posts by Bill Pemberton
This is part three in the Forté blog series on Content Marketing. In this installment, Bill Pemberton makes the case that—no matter how relevant your content is—it’s of no value to those who don’t know it exists. The...Read more
The Internet was widely recognized as an important marketing tool as early as 1995. Yet it wasn’t until ten years later that marketers began to realize that the Internet would redefine marketing itself. In this first part of...Read more
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