Adding Strategic PR to Your Marketing Mix

In this presentation, Bill Pemberton, Senior VP, Strategic Communications for Forté delivers a comprehensive overview of Strategic PR and its application at virtually any senior living community. The piece provides information on planning for PR, budgeting, distribution, monitoring, reporting and more; along with dozens of real-world examples that will encourage ideas for what types of content successfully gain press coverage.

To download the presentation – in PDF format – please click on this link or the image below. Note – this is a 13MB file and may take several minutes to download.


Bill Pemberton – SVP, Strategic Communications
(email Bill)

bill_pembertonIn his role as Senior Vice President , Strategic Communications, Bill draws on more than 25 years of experience in marketing communications planning and execution, gained across a wide variety clients and industries. On the client side, he has served in marketing roles for Fortune 500 firms Halliburton and EDS, and later helped to launch and build successful digital enterprises such as FS3 Interactive and Wieck Media. On the agency side, he’s worked with industry leading firms focused on fundraising, public relations, and advertising. During the last six-plus years with Forté, Bill has managed a diverse spectrum of senior living and senior care communications programs across the nation, and is a sought after speaker for senior industry conferences and webinars. Currently at Forté, Bill provides strategic account direction, directs business development, and leads Forte’s crisis communications practice. Bill is an accomplished writer for all media, and is editor of the Forté blog.