Monthly Archives: September 2015

Get Ready to Rumble!

blogpic_billWhen I first got into the senior marketing arena in 2007, I was immediately struck by how low-key the industry was in terms of both marketing and sales. There was a singular calmness and largely non-competitive approach. Local...
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Five Tactics to Out-Market New Competitors

blogpic_trapperAs baby boomers begin aging into independent living territory and their collective assisted living needs promise limitless potential in decades to come, senior living communities of all variety might seem poised to enter the Promised Land of infinite leads...
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Your Future Self Will Thank You

leadpic_susanYou hear all the time from medical associations and research teams that exercising your brain daily will benefit your physical and mental health exponentially in the long run. These exercises can include puzzles, games, reading, playing an instrument and...
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Proving the Extraordinary Value of PR

blogpic_jadeWe often think of public relations as a program to build vital intangibles for our senior communities such as goodwill, understanding and brand personalization.  Those are important outcomes.  However, justifying the PR spend to upper management can be just...
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