Since its inception, few mediums have rivaled television’s ability to communicate an advertising message to the masses. The king of mediums combines an unrivaled reach with the unique ability to communicate true emotion, all in easy-to-embrace 30-second segments. Television...Read more
As the senior living housing and care industry continues to grow both in the sheer number of communities, as well as the number of companies that build, own, operate, supply and consult, one of the major challenges that...Read more
It’s something no senior living community ever wants to see in print–a headline telling seniors NOT to live in the state where the community is located. That’s just what happened in an article I recently read on the Newsweek...
It’s widely accepted that storytelling is the oldest form of communication, vastly predating even crude writing in human history. Oral stories were how early families and tribes communicated among themselves about what mattered most; where to find food, water,...Read more