Monthly Archives: June 2015

Medium Wars: Cable vs. Broadcast TV

blogpic_trapperSince its inception, few mediums have rivaled television’s ability to communicate an advertising message to the masses. The king of mediums combines an unrivaled reach with the unique ability to communicate true emotion, all in easy-to-embrace 30-second segments. Television...
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Standing Out from the Crowd

blogpic_grantAs the senior living housing and care industry continues to grow both in the sheer number of communities, as well as the number of companies that build, own, operate, supply and consult, one of the major challenges that...
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Changing the Conversation

amy_jonesIt’s something no senior living community ever wants to see in print–a headline telling seniors NOT to live in the state where the community is located. That’s just what happened in an article I recently read on the Newsweek...

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The Silver Thread of Branding

blogpic_billIt’s widely accepted that storytelling is the oldest form of communication, vastly predating even crude writing in human history. Oral stories were how early families and tribes communicated among themselves about what mattered most; where to find food, water,...
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