Monthly Archives: May 2015

Engaging for a Better Retirement

blogpic_grantRecently, there has been a slew of new articles exploring the idea that age is just a state of mind. The New York Times Magazine, Huffington Post, and the UK Daily Mail, just to name a few outlets, have...
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Digital PR

blogpic_gabrielleFunctioning in today’s brave new world of media requires a sense of transparency unlike ever before. Just about anything and everything can be found on the Internet - from personal emails to state secrets. There is an overwhelming demand for openness...
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Personal Tech: Resident-Centric Goes Digital

bill_pemberton In an industry where caring is at the core of all success, it’s easy to sound just like the other guys. You know the drill, phrases like “resident-centric, caring, committed to excellence, etc.” Unfortunately, that generic kind of message...
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Where PR and Marketing Meet

Trapper-Collova-26619_90x90It’s 6:08 p.m. and you’re watching the local ABC affiliate’s evening news. You know it’s coming soon. Then, at 6:10, there it is: a glorious, 2-minute, 18-second feature on your community’s new water aerobics program. Your phone rings–it’s...
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