Monthly Archives: April 2015

Earning Market Share through Earned Media

blogpic_billWith the flood of new senior living communities sweeping across the nation, chances are very high that your senior living communities are—or soon will be—facing some new competition. For your prospects, it can all easily become a blur of...
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Catching the Next Wave

blogpic_gabrielleHow much do we know about the “Silver Tsunami” that awaits us in our nation’s near future? Just to give some relevant statistics: When President Kennedy established Older Americans Month in 1963, 17 million Americans were age 65 or...
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The Art of Life

leadpic_susanMy day-to-day life feels constantly busy. Between work, relationships, housework and other commitments I feel like I’m constantly running without an end in sight. For many seniors, their daily pace is much slower and more purposeful, which is very representative...
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Live or Die: Rick’s Rule of 78

blogpic_billAnyone close to senior living operations quickly realizes that occupancy level is the core metabolism of every senior living community. Of course, unit sales are the heartbeat that speeds or slows that metabolism. All senior living operators also realize...
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