Monthly Archives: March 2015

Tailor-Made Communities

blogpic_laurenImagine you have been given the task of building a residential community for teenagers. You are assigned the task of determining what the top three amenities will be and what fitness program will be offered on a weekly basis....
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Putting a Woman’s Touch on Nuclear Energy

blogpic_ashleywMarch was established as Women’s History Month in 1987 as a way to recognize the contributions women have made to improve the lives of people across the world. With that in mind, I’d like to put the spotlight on...
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How Will Facebook’s New Policy Hurt You?

blogpic_trapperSenior living communities, like thousands of other businesses that market via Facebook, have faced a rude awakening recently. Earlier this year, Facebook announced a change in policy, effectively eliminating the reach of unpaid status updates that are deemed as...
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Crafting a Successful Media List

blogpic_laurenCrafting a useful media list takes creative skills as well as a logical thinking approach. When I create a new media list for a senior living community the first thing I do is check with the community’s staff members...
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