Monthly Archives: January 2014

Softer Selling for Stronger Results

GUEST POINT OF VIEW:  Christine A. Withwein is the President of New York- based Wirthwein Marketing, a senior living marketing and advertising firm. Christine understands the role of PR in the process of attracting and marketing to new clients. She shares with us some of her tips...
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A Relatable Approach

katie_fittzI oftentimes get so wrapped up in my everyday juggling of different clients in different locations that it becomes easy to let a media pitch become an afterthought. I forget that the media sees a plethora of pitches...
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Love: You Can Duet

grant_millerWhen one thinks of life in a retirement community, there are probably a slew of images that pop into one’s head as to what goes on inside there – some good, some maybe not-so-good. Romance, love, sweet music,...
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50 Years After the Dream

ashley_wesselStorytelling is a powerful medium for the exchange of ideas. While a great story can still stand out in print, or when retold by someone else, the most compelling stories are the ones told as a firsthand experience....
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