Monthly Archives: November 2013

Keep Staff in the Spotlight

lauren_wittWhile highlighting the residents at your senior living community is one of the most important functions of public relations, it is also imperative to profile staff members at your community – I’m talking about recognizing important new hires...
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The Way We Were

grant_millerFor anyone in the senior living and care industry, knowing the history of the business is an important part of understanding the way senior living facilities are structured and how they function today, as well as...
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Beyond the Numbers: How PR Affects a Community

Cathy_LightfootGUEST POINT OF VIEW:  Cathy Lightfoot is the director of sales and marketing at The Buckingham senior living community in Houston. In her role, Lightfoot oversees marketing, advertising, public relations and community relations. Since...
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Rock Your Brand

bill_pembertonBrands are living things. They are an evolving mosaic of memory and emotion in the minds of your market that must be continually cultivated to form a positive brand experience. Like all living things, they are born, they mature,...
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