Monthly Archives: October 2013

Holiday Hoobie Whatty??

blogpic_laurenFor those of you who don’t recognize the phrase, “Holiday Hoobie Whatty?”: I should explain that’s it’s the famous response of the Grinch (yes, that Grinch) to the idea of a holiday.  Clearly the Grinch was unclear on the value of holidays....
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Brands and Bone Structure?

blogpic_billMost CEOs think only in terms of developing their brand. They would never imagine “deconstructing” the brand, yet that can be the most vital step in ultimately developing the most compelling brand for their company. Let me explain. Often brands fail or perform poorly...
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