Monthly Archives: July 2013

Thinking Inside the Box

Long before dots, coms, tweets and pins, marketers relied on printed, postman-delivered, good ol’ direct mail to get their message in the hands of prospects. While the general perception is that ROI on direct mail has weakened over the years, a quick look inside your own home...
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Engineering Trust

You know the age-old debate.  How much of advertising and PR is science, and how much is creative energy and emotion?  That controversy extends to brand philosophy as well. Everyone agrees that the best brands in the world do far more than merely communicate a corporate identity. They elicit an emotional...
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Royal Baby Shower, Royal Hit!

There are many aspects of a PR story that attract the media, but the most successful stories I have seen are those that are timely and those that have a charitable giving aspect to it. This week, the PR-stars aligned when my client, The Legacy Willow Bend,...
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Knit Wits Who Give a Darn

They call themselves the “Knit Wits,” but this is one dedicated group of seniors who shows uncommon good sense regarding what really matters in life. Every Friday for the past five years, a group of Edgemere residents have gathered to knit clothing for various organizations across...
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