Now that we know how to relate to the media, it’s important to focus on what type of story to take to reporters. Sometimes it is difficult in the senior living industry to find stories that can be...
Branding is one of the most important things you can do as a company, nonprofit organization or senior living community. When consumers choose what to buy, where to live or even how to live, there is a little...
Look around you. Each object and each person you see has a story. The art of the storyteller is to find and tell that story in an intriguing way.
For example, even a vacuum cleaner has a story that...
That name would be Christopher Wayne Ridenhour. I first heard Chris at a major senior living conference a while back and his message has stayed with me ever since. He’s that inspirational.
Chris is an African-American senior living professional with...